Star India

THE BIRTH OF A STAR

About the Project

DATE : 2017
PLATFORM : DIGITAL
CONTENT : BRAND STORY
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In 2018, Star India won the broadcasting rights to the Indian Premier League, an event watched by over 300 million viewers worldwide. As part of the broadcasters relaunch of the coverage, they commissioned awards for their events from internationally renowned glass artist Peter Layton, owner of London Glassblowing. Their goal was to create not only a unique award but one which was a piece of artwork itself.

We collaborated with Star India to tell the story around the conceptualisation and birth of the trophy. Working closely with Peter Layton and his team we wanted to capture the essence of their work and delve into the fascinating world of glass artistry.

"I tend to respond to the flow of a liquid material, that takes on a life of its own… You have your input and the glass speaks back to you"
- PETER LAYTON